Christensen's Innovator's Solution – 50 Book Challenge

I committed to the 50 book challenge last month. I'm moving along with the reading, now I'm trying to get current with writing about it. Here's the first write up. I'm not quite sure how I'm going to organize this, beyond the posts themselves. We'll see what develops.

 

The Innovator's Solution: Creating and Sustaining Successful Growth
Christensen, Clayton M.

Christensen's The Innovator's Dilemma was easily one of the best business books I've read in the past 10 years. The Innovator's Solution is in the same category. I suspect we'll look back in a few years and place this work in the same seminal category that Michael Porter's books on competitive strategy acquired in the 80s.

Christensen's work sytematically addresses the problems I wrestled with in working with Porter's conception of strategy. Porter's work is rooted in classical industrial economic analysis, which by and large focuses on questions of equilibrium. I could never see how to connect that work to the dynamic, technology driven environments I worked in. Christensen addresses that in very powerful ways.

One of the aphorisms I took to heart from The Innovator's Dilemma was “markets that don't exist can't be analyzed.” In this book, Christensen begins to lay out how you can take the notions of disruptive innovation and use them to design a reasonable course of action in the absence of the kind of analytical data strategy consultants desire.

He returns to his original distinction between sustaining and disruptive innovation. As he takes pains to repeat, these are not synonyms for “incremental” and “breakthrough.” Christensen is interested in the market impacts of an innovation, not in its technological pedigree. Regardless of its technological difficulty, an innovation is sustaining if it is designed against the performance criteria of existing customers and markets; particularly the criteria of the most advanced and demanding customers.

Disruptive innovations attack either the lower ends of existing markets where there are customers willing to settle for less performance at less cost, or new markets where a new packaging and design of available technologies creates an alternative to non-consumption. The example I found easiest to understand here was Sony's invention of the portable transistor radio. Compared to vacuum tube radios the first transistor radios were crappy, but good enough for teenagers and others on the go whose alternative was no music at all.

A well concieved disruptive innovation attacks a market that existing competitors would happily abandon (customers who complain that your products are too complex and expensive for their basic needs) or do not see. This keeps you off the radar while you build a market and improve the performance of your product.

Christensen's approach also suggests some counterintuitive approaches to launching innovations intended to be disruptive. In particular, he argues convincingly against trying to get big fast in favor of seeking profitability early on. I need to think some more about that and see how you might account for something like Amazon in his framework. Which would start with deciding whether you would consider Amazon to be a sustaining or a disruptive innovation. I think I could argue either side. Regardless, I suspect that this is a book that like Porters', I will read several more times before I figure it all out.
 

The spreading virus of IP law

the spreading virus of IP law. So after being battered down again and again, the database bill is back. Congress is again being pressed by IP extremist lobbyists to “solve” the “problem” of “inadequate legal protection” for databases by adding a raft of IP lawyers into the mix. This is an awful law, and were the attention of good people everywhere not focused upon the many awful things happening in DC, it would be dead on arrival. But unfortunately, it lives. PublicKnowledge is doing its part to stop it. Please do something to help stop it again. [Lessig Blog]

Do you ever wonder whether any of our legislators were awake in their Constitutional Law classes?

Rational ignorance

Rational ignorance.

Lago

Rational Ignorance

Academic life is ruining the internet for me. An example: Today I read Joi Ito s wandering entry on money, economics, and physics, and the first thing I thought of doing was to post a bibliography of all of the reading that should have been done before that post was made. And then I realized that posting such a bibliography is the equivalent of shouting at the television. It doesn t matter what I say about it. The TV (and the internet) can t really hear me.

Lago reacts to an interesting point that I in fact pondered yesterday before posting my thoughts from my lunch with Seth. Is it better for me to post my superficial musings with Seth in the one hour that I had before I needed to move on to the next thing, or do I scribble them in my notebook and write a more rigorous treatment with references. I decided, as Cory often says, that my blog is my notebook and that even though many of my thoughts were half-baked, it was better to write early/write often than to back burner the thoughts and probably never get around to posting them.

[…snip…]

I don’t want to ignite a academic vs non-academic flame-war here. I’m just trying to point out, as Lago does, that we are all making decisions about how much to study in order for us to make the right decisions. I don’t have the time or the ability to do “all of the reading that should have been done before that post was made.” Having said that, I would encourage people to post “a bibliography of all of the reading” since I am interested and so are many other people.

By Joichi Ito joi_nospam_@nospam_ito.com. [Joi Ito’s Web]

Interesting ruminations from Joi Ito on how to strike a balance between getting something out the door and thinking some more about it.

I feel that I tend to err in the other direction of sitting on things too long instead of putting something out there, although the experience of weblogging over the past two years has helped immensely in moving toward Joi’s position. It’s something I find myself thinking about explicitly far more than I used to.

Peter Drucker in Fortune

peter drucker at 94….

Brent Schlender writes an article for Fortune in which 'Peter Drucker Sets Us Straight.' The following is a excerpt from that article, the balance is available by 'subscription' to Fortune's online service.

…You can always count on Peter Drucker to provide a new way of looking at things. After all, he is the man who first recognized that management is a discipline worthy of deep and formal study. Long before anyone else – in the early 1950s, no less – he predicted how computer technology would one day thoroughly transform business. In 1961 he presciently called attention to the rise of Japan as an industrial power, and two decades later he warned of its impending economic stagnation. And we can thank him for coining the concepts of “privatization,” “knowledge workers,” and “management by objective.”

At 94, Drucker is still full of insights that seem to elude others, and he is as opinionated as ever. His interests range from economics to psychology to philosophy to opera to Japanese art; his experiences include consulting with literally hundreds of companies, governments, small businesses, churches, universities, hospitals, arts organizations, and charities. To this day, leaders of all stripes make the pilgrimage to California to learn from the master, who continues to lecture at the management school that bears his name at Claremont Graduate University…

[judith meskill's knowledge notes…]

Drucker is always worth paying attention to. Here's a piece of the interview I found particularly relevant:

Nobody has really looked at productivity in white-collar work in a scientific way. But whenever we do look at it, it is grotesquely unproductive. As you know, most of my work these days is with universities and hospitals and churches, which are three of the biggest knowledge-worker employers, and their productivity is dismal. In part this is because knowledge work by definition is highly specialized, and that means that the utilization of the knowledge worker tends to be very low.

The inefficiency of knowledge workers is partly the legacy of the 19th-century belief that a modern company tries to do everything for itself. Now, thank God, we've discovered outsourcing, but I would also say we don't yet really know how to do outsourcing well. Most look at outsourcing from the point of view of cutting costs, which I think is a delusion. What outsourcing does is greatly improve the quality of the people who still work for you. I believe you should outsource everything for which there is no career track that could lead into senior management. When you outsource to a total-quality-control specialist, he is busy 48 weeks a year working for you and a number of other clients on something he sees as challenging. Whereas a total-quality-control person employed by the company is busy six weeks a year and the rest of the time is writing memoranda and looking for projects. That's why when you outsource you may actually increase costs, but you also get better effectiveness.

Engelbart profile in Wired and tools for knowledge work

The Click Heard Round the World. Fifteen years before the Mac, Doug Engelbart demo'd videoconferencing, hyperlinks, text editing and something called a 'mouse.' He tells Wired magazine writer Ken Jordan about his part in the point-and-click revolution. [Wired News]

Great overview of Doug Engelbart's work from Wired. Alan Kay once told me that you could explain most of the history of personal computing as people trying to work out the implications of what Engelbart demoed in 1968. Here's Engelbart on how they framed their approach:

Our approach was very different from what they called “office automation,” which was about automating the paperwork of secretaries. That became the focus of Xerox PARC in the '70s. They were quite amazed that they could actually get text on the screen to appear the way it would when printed by a laser printer. Sure, that was an enormous accomplishment, and understandably it swayed their thinking. They called it “what you see is what you get” editing, or WYSIWYG. I say, yeah, but that's all you get. Once people have experienced the more flexible manipulation of text that NLS allows, they find the paper model restrictive.

We weren't interested in “automation” but in “augmentation.” We were not just building a tool, we were designing an entire system for working with knowledge. Automation means if you're milking a cow, you get a tool that will milk it for you. But to augment the milking of a cow, you invent the telephone. The telephone not only changes how you milk, but the rest of the way you work as well. It touches the entire process. It was a paradigm shift.

One key notion of Engelbart's that I don't think has been sufficiently investigated or thought about is the time investment in learning to use new and powerful tools for working. The industry, by and large, has gone down the path of initial experience and ease of use out of the box. Very often this is at the expense of long term ease of use.

Take something as seemingly simple as outlining software, a category “Dave Winer” contributed to greatly. The earliest outliners like ThinkTank and More devoted considerable thought to using the power of technology to let you do things with outlines that weren't possible on paper. But the marketing forces driving software led mostly to the vestigial capabilities for outlining left in Word or Powerpoint. There are some promising developments such as MindManager for the PC and OmniOutliner for the Mac, but they are niche applications. Few seem prepared to invest the time to learn how to make effective use of these tools to think. Engelbart assumes that you will invest considerable time to learn to use the tools. For those with well defined work worlds (think AutoCad or Excel or programming), there is an expectation that it takes time to become effective using new tools. Not so in the world of general purpose knowledge work. There's opportunity there still to be exploited.

Paul Graham on What You Can't Say

Paul Graham: What You Can't Say. “The most important thing is to be able to think what you want, not to say what you want. … Draw a sharp line between your thoughts and your speech. Inside your head, anything is allowed. … But, as in a secret society, nothing that happens within the building should be told to outsiders.” [Hack the Planet]

More provocative thinking from Paul Graham. Some bits and pieces that particularly caught my eye, although it's all worth reading and thinking about:

A good scientist, in other words, does not merely ignore conventional wisdom, but makes a special effort to break it. Scientists go looking for trouble. This should be the m.o. of any scholar, but scientists seem much more willing to look under rocks. [10]

Why? It could be that the scientists are simply smarter; most physicists could, if necessary, make it through a PhD program in French literature, but few professors of French literature could make it through a PhD program in physics. Or it could be because it's clearer in the sciences whether theories are true or false, and this makes scientists bolder. (Or it could be that, because it's clearer in the sciences whether theories are true or false, you have to be smart to get jobs as a scientist, rather than just a good politician.)

Or this:

Argue with idiots, and you become an idiot.

 

Doc Searls – It's the Story, Stupid

Seeing through slides.

Scott Rosenberg: The single deadliest thing a speaker can do is read from his own slides. Agreed. It always exasperates me to see slides used as speakers notes rather than as helpful visual aids.

Want to know how to give a good presentation with slides? Here’s what I learned from two masters. It’s more than a half-decade old, but its tips are no less useful.

[The Doc Searls Weblog]

I’ve used this before as part of teaching presentation skills to consultants. Blogging it now so I can find it again later.

Arthur C. Clarke on Information Pollution

Arthur C. Clarke on Information Pollution. Castolari writes “Here is an interesting interview of Arthur C. Clarke and his views on regulating communications, as well as what he sees as the past, … [Slashdot]

Insight and perspective from one of my favorite authors. Here’s my favorite comment:

We are now faced with the responsibility of discernment. Just as our ancestors quickly realised that no one was going to force them to read the entire library of a thousand books, we are now overcoming the initial alarm at the sheer weight of available information and coming to understand that it is not the information itself that determines our future, only the use we can make of it.

It comes down to exercising judgment. Clarke has it and thinking about what he has to say is worth the time.

Pollard on Personal Productivity Improvement

THE BUSINESS CASE FOR PERSONAL PRODUCTIVITY IMPROVEMENT.

In a recent post I argued that IT and Knowledge Management (KM) should merge into a combined TechKnowledgy department that would, in addition to the traditional responsibilities for managing the financial, HR and sales systems and technical hardware of the organization, take on these two important new responsibilities focused on the individual ‘knowledge worker’:1. Social Software Applications: Development of new social software applications for front-line employees, including:

  • Expertise locators – to help people find other people inside and outside the organization they need to talk with to do their job more effectively.
  • Personal content management tools – simple, weblog-type tools that organize, access and selectively publish each individual’s ‘filing cabinet‘, as a replacement for failed centralized content management systems.
  • Personal collaboration tools – wireless, portable videoconferencing and networking tools that save travel costs and allow people to participate virtually in events where they cannot afford to participate in person.
  • Personal researching and reporting tools – technologies and templates that enable effective do-it-yourself business research and analysis and facilitate the preparation of professional reports and presentations.

PPI2. Personal Productivity Improvement: Hands-on assistance to front-line employees — helping them make effective use of technology and knowledge, including the above tools, one-on-one, in the context of their individual roles. Not training, not wait-for-the-phone-to-ring help desk service — face to face, scheduled sessions where individuals can show what they do and what they know, and experts can show them how to do it better, faster, and take the intelligence of what else is needed back to HO so developers can improve effectiveness even more.
I’ve written before about social software applications, and noted that Business 2.0 has named these applications the Best New Technology of 2003.

Now I’ve put together, in Word format, a downloadable Business Case for Personal Productivity Improvement. I’ve written this so that it can be used by both:

  1. IT/KM professions inside the organization, to get executive buy-in and resources for it, and
  2. external IT/KM consultants who want to sell this service to organizations that prefer to outsource it.

I hope you find it useful and I would welcome comments on it. I am looking to organize a virtual collaborative enterprise of IT/KM professionals interested in providing this service, so I may also post it on Ryze/LinkedIn.

What do you think — could people make a living doing this?

[How to Save the World]

More spot on insight from Dave Pollard. This ties in nicely with several lines of thought I’ve been exploring. Take a look at Is Knowledge Work Improvable? for example.

The key challenge here is that success depends more on leadership than on management.