links for 2008-10-01

  • The Contribution Revolution: Letting Volunteers Build Your Business – An excellent executive introduction to the business implications of social media and user generated content by Scott Cook, CEO of Intuit. Nothing terribly new here if you’ve been paying attention to the social media environment at all. On the other hand it summarizes and packages the concepts in a way that helps legitimize it in a C-level executive context
  • The Contribution Revolution / FrontPage – Scott Cook and Intuit have created a wiki to accompany Cook’s recent article about social media and user contributed content in the Harvard Business Review. It’s goal is to become another resource for making sense of this area.