Month: January 2004

peter drucker at 94….

Brent Schlender writes an article for Fortune in which 'Peter Drucker Sets Us Straight.' The following is a excerpt from that article, the balance is available by 'subscription' to Fortune's online service.

…You can always count on Peter Drucker to provide a new way of looking at things. After all, he is the man who first recognized that management is a discipline worthy of deep and formal study. Long before anyone else – in the early 1950s, no less – he predicted how computer technology would one day thoroughly transform business. In 1961 he presciently called attention to the rise of Japan as an industrial power, and two decades later he warned of its impending economic stagnation. And we can thank him for coining the concepts of “privatization,” “knowledge workers,” and “management by objective.”

At 94, Drucker is still full of insights that seem to elude others, and he is as opinionated as ever. His interests range from economics to psychology to philosophy to opera to Japanese art; his experiences include consulting with literally hundreds of companies, governments, small businesses, churches, universities, hospitals, arts organizations, and charities. To this day, leaders of all stripes make the pilgrimage to California to learn from the master, who continues to lecture at the management school that bears his name at Claremont Graduate University…

[judith meskill's knowledge notes…]

Drucker is always worth paying attention to. Here's a piece of the interview I found particularly relevant:

Nobody has really looked at productivity in white-collar work in a scientific way. But whenever we do look at it, it is grotesquely unproductive. As you know, most of my work these days is with universities and hospitals and churches, which are three of the biggest knowledge-worker employers, and their productivity is dismal. In part this is because knowledge work by definition is highly specialized, and that means that the utilization of the knowledge worker tends to be very low.

The inefficiency of knowledge workers is partly the legacy of the 19th-century belief that a modern company tries to do everything for itself. Now, thank God, we've discovered outsourcing, but I would also say we don't yet really know how to do outsourcing well. Most look at outsourcing from the point of view of cutting costs, which I think is a delusion. What outsourcing does is greatly improve the quality of the people who still work for you. I believe you should outsource everything for which there is no career track that could lead into senior management. When you outsource to a total-quality-control specialist, he is busy 48 weeks a year working for you and a number of other clients on something he sees as challenging. Whereas a total-quality-control person employed by the company is busy six weeks a year and the rest of the time is writing memoranda and looking for projects. That's why when you outsource you may actually increase costs, but you also get better effectiveness.

The Click Heard Round the World. Fifteen years before the Mac, Doug Engelbart demo'd videoconferencing, hyperlinks, text editing and something called a 'mouse.' He tells Wired magazine writer Ken Jordan about his part in the point-and-click revolution. [Wired News]

Great overview of Doug Engelbart's work from Wired. Alan Kay once told me that you could explain most of the history of personal computing as people trying to work out the implications of what Engelbart demoed in 1968. Here's Engelbart on how they framed their approach:

Our approach was very different from what they called “office automation,” which was about automating the paperwork of secretaries. That became the focus of Xerox PARC in the '70s. They were quite amazed that they could actually get text on the screen to appear the way it would when printed by a laser printer. Sure, that was an enormous accomplishment, and understandably it swayed their thinking. They called it “what you see is what you get” editing, or WYSIWYG. I say, yeah, but that's all you get. Once people have experienced the more flexible manipulation of text that NLS allows, they find the paper model restrictive.

We weren't interested in “automation” but in “augmentation.” We were not just building a tool, we were designing an entire system for working with knowledge. Automation means if you're milking a cow, you get a tool that will milk it for you. But to augment the milking of a cow, you invent the telephone. The telephone not only changes how you milk, but the rest of the way you work as well. It touches the entire process. It was a paradigm shift.

One key notion of Engelbart's that I don't think has been sufficiently investigated or thought about is the time investment in learning to use new and powerful tools for working. The industry, by and large, has gone down the path of initial experience and ease of use out of the box. Very often this is at the expense of long term ease of use.

Take something as seemingly simple as outlining software, a category “Dave Winer” contributed to greatly. The earliest outliners like ThinkTank and More devoted considerable thought to using the power of technology to let you do things with outlines that weren't possible on paper. But the marketing forces driving software led mostly to the vestigial capabilities for outlining left in Word or Powerpoint. There are some promising developments such as MindManager for the PC and OmniOutliner for the Mac, but they are niche applications. Few seem prepared to invest the time to learn how to make effective use of these tools to think. Engelbart assumes that you will invest considerable time to learn to use the tools. For those with well defined work worlds (think AutoCad or Excel or programming), there is an expectation that it takes time to become effective using new tools. Not so in the world of general purpose knowledge work. There's opportunity there still to be exploited.

Paul Graham: What You Can't Say. “The most important thing is to be able to think what you want, not to say what you want. … Draw a sharp line between your thoughts and your speech. Inside your head, anything is allowed. … But, as in a secret society, nothing that happens within the building should be told to outsiders.” [Hack the Planet]

More provocative thinking from Paul Graham. Some bits and pieces that particularly caught my eye, although it's all worth reading and thinking about:

A good scientist, in other words, does not merely ignore conventional wisdom, but makes a special effort to break it. Scientists go looking for trouble. This should be the m.o. of any scholar, but scientists seem much more willing to look under rocks. [10]

Why? It could be that the scientists are simply smarter; most physicists could, if necessary, make it through a PhD program in French literature, but few professors of French literature could make it through a PhD program in physics. Or it could be because it's clearer in the sciences whether theories are true or false, and this makes scientists bolder. (Or it could be that, because it's clearer in the sciences whether theories are true or false, you have to be smart to get jobs as a scientist, rather than just a good politician.)

Or this:

Argue with idiots, and you become an idiot.