Since then, I’ve found myself weaving Sinek’s thinking into my own work and recommending it to others.
I also made a point to get my hands on the book version of Sinek’s thinking: Start with Why: How Great Leaders Inspire Everyone to Take Action. While it helps fill in some holes in his argument, I think most will find the TED talk more than sufficient to grasp Sinek’s argument and start adapting it to their particular situations.
As you’ll discover, Sinek believes that the differentiating role of leadership is to define and ultimately embed into an organization’s culture a clear sense of "why" the organization exists.
Sinek’s arguments and examples are sufficient to encourage me to make the why/mission question more explicit in my work and I’m already seeing it bear fruit in several settings. Sinek makes an effort to anchor his ideas in what we’ve been learning about the organization of the human brain. While he makes an interesting case, I think it’s a bit of a stretch and not essential to his argument.
What Sinek does do is give you both a framework and some plausible examples to support important conversations with organizations and leaders who are struggling to find their focus.