Everyone seems to be getting their shorts in a knot over the recent Perseus study on weblogs. Among comments I’ve seen in my aggregator are those from:
MarketingWonk
Many to Many
Mathemagenic
The Register (Andrew Orlowski in one of his usual blogs are stupid rants; what is his problem?)
Scripting News
So, where’s the news here?
This is a perfect application of Sturgeon’s Law – “90% of everything is crud.” I suppose it sells papers and marketing studies to focus on failure, but the important message is that the failure has to occur if you want to see the successes. The more experiments you can run and the easier it is to run an experiment, the more likely you are to see successful results.