Euan Semple’s first book(of many I hope) has just hit the net in e-book format. It’s already on my iPad awaiting my next flight. I’ve known Euan long enough to know that it will be excellent even before I read it so I am recommending it now. I’ll follow up with a review later.
– The Obvious? – The eBook edition of my book is published!: “The eBook edition of my book is published!
MONDAY, DECEMBER 19, 2011 AT 4:57PM
Thanks to the guys at Wiley the eBook edition of my book “Organizations don’t tweet, people do” is available for purchase on Amazon and iTunes. You can also get it from amazon.com.
From the blurb:
Practical advice for managers on how the Web and social media can help them to do their jobs better.
Today’s managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren’t sure quite what to do about it or how it all relates to them.
Corporations Don’t Tweet People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.
A long-overdue guide to social media that talks directly to people in the real world in which they work
Grounded in the author’s unparalleled experience consulting on social media, it features eye-opening accounts from some of the world’s most successful and powerful organizations Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them”