Insight on the back of a business card

Ignore Everybody: and 39 Other Keys to Creativity, MacLeod, Hugh

Maybe all business authors should be encouraged to start their writing careers doodling on the back of business cards. Wouldn’t we all be better off if more of us invested in distilling our messages as crisply as Hugh MacLeod does here.

MacLeod started drawing on business cards to pass the time hanging out in bars in New York city, graduated to thinking in public on his blog, Gapingvoid, and now has his very own book. All of which is pretty compelling evidence as to which side of the following notion he comes down on:


Ignore Everybody collects a number of MacLeod’s cartoon with his observations on creativity. It’s particularly relevant if you’re called on to exercise more creativity in the chaotic stew that is today’s business world. Here’s a sampling of some of his keys:

  • The idea doesn’t have to be big, it just has to be yours
  • Good ideas have lonely childhoods
  • Allow your work to age with you
  • Put the hours in

Blinding insights? Not particularly. Smartly packaged lasting truths isn’t bad. Certainly more than worth the short and pleasant time it will take you to peruse MacLeod’s gift to us.