I found this wonderful piece from the late Isaac Asimov in Dan Ariely’s excellent Predictably Irrational blog.
Here is what Asimov had to say about believing in data…
"Don’t you believe in flying saucers, they ask me? Don’t you believe in telepathy? – in ancient astronauts? – in the Bermuda triangle? – in life after death?
No, I reply. No, no, no, no, and again no.
One person recently, goaded into desperation by the litany of unrelieved negation, burst out "Don’t you believe in anything?"
"Yes," I said. "I believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers. I’ll believe anything, no matter how wild and ridiculous, if there is evidence for it. The wilder and more ridiculous something is, however, the firmer and more solid the evidence will have to be."
Isaac Asimov, The Roving Mind (1997), 43
The trouble is how easily our desire to believe can overwhelm the evidence.