Social media lessons from the Obama campaign

[cross posted at FAST Forward]

The Obama campaign was innovative on a number of dimensions, particularly with the use of social media and the effective leverage of committed volunteers. There’s been some good reporting that captures the ground truth of what the campaign actually did and some early efforts to make sense out of these facts in a way that offers lessons for those of us interested in their relevance to broader organizational and enterprise needs.

Use of social media

Effective use of engaged volunteers

Lessons for organizational design and strategy