Author: Yvon Chouinard
Publisher: Penguin Press HC, The
I got this book as a Christmas present from my brother-in-law. I probably wouldn’t have picked it up otherwise and that would have been unfortunate because this turned out to be among the best books I read last year. Chouinard was the founder of Patagonia and this book is a very readable and thought-provoking combination of memoir and reflection on business leadership and strategy.
Chouinard and Patagonia start with product quality and excellence and stay there instead of following the more typical path of trying to trade off excellence and growth. If you suspect, as I do, that we are likely to see a shift toward smaller and more nimble organizations, then you will want to put this on your reading list.