An interesting interview with Bezos. To me the most interesting thing he said was:
I'm not saying that advertising is going away. But the balance is
shifting. If today the successful recipe is to put 70 percent of your
energy into shouting about your service and 30 percent into making it
great, over the next 20 years I think that's going to invert.
shifting. If today the successful recipe is to put 70 percent of your
energy into shouting about your service and 30 percent into making it
great, over the next 20 years I think that's going to invert.
I do think that current advertising models are obsolete and that few have figured out that that means for their businesses.
Jeff Bezos on the Zen of Sales.
The cool head of Amazon.com talks about the rise of the obscure, taking
on Netflix and why he quit spending on TV advertising. By Chris
Anderson from Wired magazine. [Wired News]
The cool head of Amazon.com talks about the rise of the obscure, taking
on Netflix and why he quit spending on TV advertising. By Chris
Anderson from Wired magazine. [Wired News]