Another great recommendation from Kevin Kelly. Among his observations:
Halfway through this book, it altered me as an audience; I was watching and reading differently. By the end, I realized that this was actually a book about living. Constructing a story that works is similar to constructing a life that works. For people trying to write a story, for people listening to a story, for people trying to compose an interesting life, this is a profoundly important guide. I find it worth rereading every couple of years.
I've already ordered a copy.