Activewords press

ActiveWords gets good press.

Great press for ActiveWords in USA Today: Information springs from your fingertips.

Like Tivo, Active Words is one of those things that doesn’t seem to make much sense until you try it – at which point you can’t imagine why others don’t use it. Check it out.

[tins ::: Rick Klau’s weblog]

ActiveWords is one of those tricky products to market. I originally downloaded it on the recommendation of Ernie the Attorney, played with it a bit, and let it languish, after mentioning it on my blog. Shortly after, I got a call from the indefatigable Buzz Bruggeman, ActiveWords’s driving force. With some demoing and coaching from Buzz, ActiveWords is now one of the tools that sits quietly in the background and, over time, lets me tailor my computing environment to my own needs and work habits.

Let me give you a really simple example. I talk about knowledge management and knowledge sharing a lot. But I never type those words out anymore. Instead I type “km” and “ks” and ActiveWords does the rest for me. Better yet, ActiveWords (“aw” BTW) does it anywhere and everywhere I might want to use those terms. That alone is enough to justify the tool, but you can get a lot more clever than that over time.