Former colleague Paul Beard to made reference to “Viridian Design.” I haven’t really groked what that means yet, but I did found a list of Viridian recommended books. There are some very interesting titles on that list; if these books are related to the Viridian movement, I’ll have pay more attention to it.
Any movement launched by the likes of Bruce Sterling is worth paying attention to for entertainment value alone. Beneath the entertainment, however, are some deep thoughts about what kind of future we need to be about creating for ourselves. Some excerpts from the Virdian Manifesto of January 3, 2000
What is culturally required at the dawn of the new millennium is a genuine avant-garde, in the sense of a cultural elite with an advanced sensibility not yet shared by most people, who are creating a new awareness requiring a new mode of life. The task of this avant-garde is to design a stable and sustainable physical economy in which the wealthy and powerful will prefer to live.
The task at hand is therefore basically an act of social engineering. Society must become Green, and it must be a variety of Green that society will eagerly consume. What is required is not a natural Green, or a spiritual Green, or a primitivist Green, or a blood-and-soil romantic Green…The world needs a new, unnatural, seductive, mediated, glamorous Green. A Viridian Green, if you will.
The current industrial base is outmoded, crass and nasty, but this is not yet entirely obvious. Scolding it and brandishing the stick is just part of the approach. Proving it requires the construction of an alternative twenty-first century industrial base which seems elegant, beautiful and refined. This effort should not be portrayed as appropriate, frugal, and sensible, even if it is. It must be perceived as glamorous and visionary. It will be very good if this new industrial base actually functions, but it will work best if it is spectacularly novel and beautiful. If it is accepted, it can be made to work; if it is not accepted, it will never have a chance to work.
An excellent example of Alan Kay’s dictum that the “best way to predict the future is to invent it.”