I’m rereading one of those classic Peter Drucker articles that make everything seem so straightforward and obvious. This one is from the Winter 1999 issue of the California Management Review and is titled “Knowledge-Worker Productivity: The Biggest Challenge.” (CMR, V.41, #2, Winter 1999, pp79-94) If it is typical Drucker, the rest of the world will start catching up with him in another couple of years. For those of us in the midst of knowledge work related topics, better to start paying attention now.
His essential thesis is that focusing on the productivity of knowledge work will drive economic success in the 21st century in exactly the same fashion that manual work productivity drove 20th century economies.
Some selected observations from Drucker.
- “Whenever we have looked at any job – no matter how many thousands of years it has been performed – we have found that the traditional tools are wrong for the task.”
- “What Taylor saw when he actually looked at work violated everything poets and philosophers had said about work from Hesiod and Virgil to Karl Marx. They all celebrated “skill.” Taylor showed that in manual work there is no such thing. There are only simple, repetitive motions. What makes them more productive is knowledge, that is, the way the simple, unskilled motions are put together, organized, and executed. In fact, Taylor wa the first person to apply knowledge to work”
- “Making knowledge workers more productive requires change in basic attitude, while making the manual workers more productive only required telling the worker how to do the job. Furthermore, making knowledge workers more productive requires changes in attitude not only on the part of the individual knowledge worker, but on the part of the whole organization.”
Drucker identifies six factors that determine knowledge-worker productivity that I paraphrase as follows:
- Definition of the task
- Required autonomy of knowledge workers
- Continuing innovation
- Continuous learning and continuous teaching
- Qualilty of outputs as signature requirement. Quantity is irrelevant until a quality standard exists
- Knowledge worker as asset not cost
Lots of good material to chew on here. I’ll be revisiting this and pushing on it in the next few weeks.