Review of Naked Conversations

Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers

Author: Robert Scoble, Shel Israel

Year: 2006

Publisher: Wiley

ISBN: 047174719X

A bit slow, but I’ve finally found time to finish Naked Conversations.

This is currently the best choice available to introduce blogging to an executive level audience that is either trying to figure out “what’s in it for us” or is curious about what you’ve been mumbling about under your breath recently. It won’t tell you much that’s new if you’re already actively blogging, but you’re not the target audience. The format, tone, structure, and emphasis on stories are all what you need to help key decision makers in your organization “get it.”

In Chapter 3 on blogs and word of mouth marketing, Scoble and Shel provide the following quote from Seth Godin about the connection between blogs and curiosity:

“Not only are bloggers suckers for the remarkable, so are the people who read blogs,” said Godin. “This is the most curious segment of the population, the people who are seeking out the new and the useful. This is the audience that doesn’t need to be interrupted because they are already listening. They are alert, on the lookout for the next big thing. No need to yell. If you’ve invested the time and the energy and the guts to make something remarkable, this audience can’t wait to hear about it.”

Scoble and Israel focus on the marketing/external relations aspects of blogging and consciously ignore the potential value of blogging within the organization. But curiosity functions everywhere. Their advice is generally sound and on point. Much of that advice does translate from external to internal applications.

If you’re trying to bring this technology into your organization, go buy a stack of copies and get them into the hands of your executive team.

Tags: NakedConversations blogging

An update on my shoulder and recovery progress

I am continuing to recover from my shoulder injury last month. Although the progress feels slow, both my physical therapist and orthopedic surgeon tell me that things are right on schedule and doing well. When I first posted about the accident I had just met with the surgeon and we had not yet completed all the diagnostic tests. Once the CAT scans were in, together with more detailed x-rays, it was clear that I had done significantly more damage than I initially thought. What I had was, in technical terms, “a closed, comminuted fracture of the right proximal humerus.” In more colloquial terms, what I had was a “head split,” where I had turned the ball of my shoulder into something resembling a jigsaw puzzle. Quite remarkable what you can do to yourself falling off a bike at 0 MPH.

Continue reading An update on my shoulder and recovery progress

Developing an eye and ear for Web 2.0 phenomena

Three may keep a secret, if two of them are dead
Benjamin Franklin

I’ve been following the controversy and conversation around Digg, HD-DVD keys, and the AACS-LA response. I’ve found the following to be among the more thoughtful and useful posts on the topic for my interests:

My views on copy protection and DRM (digital restrictions management/digital rights management) have generally been more pragmatic than ideological or policy oriented. I think the evidence suggests that copy protection and DRM schemes generally don’t accomplish what they ostensibly claim to. They don’t stop anyone who wishes to circumvent them, and they increase costs and interfere with the rights of those who do play by the rules.

In this most recent incident, we’re discovering that the latest generation of technology tools and services with explicitly social components are even farther ahead of law and policy than usual. “Cease and desist” letters begin to lose their effectiveness when the number of “offenders” starts to expand exponentially. “Deep pockets” lose their effectiveness when the conflict becomes asymmetrical.

The decision makers here are not stupid people, despite what their responses might suggest. On the other hand, they do appear to be “net deaf” or “net blind.” Their judgment is formed and informed by long experience in linear environments. Whether they can compensate for that experience in a changing world is problematic. Ed Yourdon in another post that just hit my feed reader offers some thoughts on why it may remain difficult.

The problems of hierarchy are largely invisible from the top. The power of new networks is hard to appreciate if you don’t immerse yourself in it. It’s a bit like trying to coach a sport that you’ve never played. There’s only so much you can learn by watching from the sidelines. If you want to make sound decisions, you need to invest in acquiring the requisite experience.

 

Eric Mack webinar on using MindManager as a Knowledge Management Tool

I won’t be able to attend this since I wll be on Spring Break with the family, but I intend to watch it after the fact. Eric’s weblog is also well worth your time if you’re interested in knowledge work and personal productivity.

Sign up for my “How I use MindManager” webinar

MindJet has asked me to present a webinar on how I use MindManager to get things done. I agreed, and on Wednesday, March 28, 2007 at 10:00 AM (PST) I will present a free webinar, entitled MindManager as a Knowledge Management Tool: How I use MindManager and Lotus Notes to get things done. That’s the fancy title. My working title is “Mind Mapping in the Digital Sandbox.” (See description below)   

I’ve provided a link to sign up for the webinar at the end of this post.

MindManager as a Knowledge Management Tool:
How I use MindManager and Lotus Notes to get things done.

Date:
Wednesday, March 28, 2007
Time:
10:00 am Pacific Daylight Time

Description: Consultant and eProductivity Specialist, Eric Mack, will give us a tour of his world and how he works and how he uses Mind Manager as a visual thinking and planning tool. He will discuss how he uses Mind Manager as a visual dashboard and planning tool for project and action management. He will also share how he uses Mind Manager on a daily basis as a support tool for getting things done with the GTD methodology and how he uses Mind Manager as a research support tool for Knowledge Management. Finally, he will show us how he uses MindManager to brainstorm and track projects and actions stored in Lotus Notes databases. In addition to using Mind Maps at work, Eric uses them when home-schooling his children and when coaching robotics teams. We’ve asked him to share a little bit about how he teaches the kids to use Mind Maps to organize their thinking and strategy when planning for a paper or a competition. At the conclusion of the webinar, Eric will be available to answer your questions.

Click to Enroll

Originally posted on Eric Mack Online

John Sviokla blogging on technology and strategy

Dan Bricklin nicely summarizes most of the nice things I would have said in calling your attention to John Sviokla s new blog (Sviokla s Context). I think I can rightly take some credit for persuading John to add his voice and thinking to the mix. John and I first met twenty plus years ago at the Harvard Business School. John was just finishing his DBA (Doctor of Business Administration, not Data Base Administrator – this was HBS s original version of a Ph.D. in business that explicitly emphasized interdisciplinary thinking) as I was starting work on mine. He joined the faculty there and I worked as his research assistant for a while.

When HBS foolishly chose not to offer him tenure ten years later, I persuaded him to join me at Diamond, where he ended up becoming my boss again. Calling John quite bright is along the lines of describing Tom Brady as a pretty good quarterback. If you are at all interested in how technology and strategy fit together, John is someone you would best pay attention to.

John Sviokla s blog. As part of my work as a DiamondCluster Fellow I ve spent a lot of time talking with their vice-chairman and Global Managing Director of Innovation and Research John Sviokla and listening to his presentations. We ve also produced a few episodes of a podcast together. Prior to DiamondCluster (a consulting firm that merges technology and strategy consulting) John was a professor at Harvard Business School (not when I was there as I recall). He s quite bright and helps me understand big businesses and organizations.

John has recently started blogging at a somewhat regular pace (a new long post every day or so). Given the disclaimer that I have a financial interest in DiamondCluster, that I do consulting for them, that I talked with John about his blog a few weeks ago as this was starting, and that he pointed to me today when writing about Motorola wikis, etc., etc., I have to tell you this because I think I d be doing my readers a disservice if I didn t: John Sviokla s new blog is really worth reading. He covers technology and business in a way that will help people in both worlds. He brings interesting perspectives that remind you of those moments in business school when after 60 minutes of discussing a case in class it all starts making sense there s a way of looking at things I hadn t considered.

His blog is Sviokla s Context and it has an RSS feed.

John is trying to add his voice to the blogosphere. I think it s a welcome addition. A nice sign of the times as a blog may be pushing aside the white paper at a major consulting firm. [Dan Bricklin on John Sviokla]

Deliverables – the fundamental secret to improving knowledge work

I’ve been exploring the role of deliverables in understanding and improving knowledge work for a while. In January, I took another shot at articulating the link in a column in the Enterprise Systems Journal putting deliverables at the center of the challenge of improving knowledge work.

Knowledge work does not produce standardized, well-defined outputs. Instead, the value of its outputs depends on how well they match the unique needs of their users. No one is interested in a spreadsheet full of someone else’s data; no teacher is likely to value a copy of a paper you’ve submitted to another class. Understanding what aspects and features of a knowledge work product are most valuable to its intended user is key to focusing efforts on producing the desired deliverable. [The Fundamental Secret to Improving Knowledge Work – ESJ].

Our experience in industrial settings encourages us to look at the output as something that is already well-defined and well-understood. We focus on process changes that will produce the output more quickly or more cost-effectively. When we are doing knowledge work, we do better to focus on the deliverable longer and more mindfully. At a minimum we need to understand the user’s definition of quality, the balance between uniqueness and uniformity that will meet this level of quality, and the conditions that must be met to declare the work done.

Stay away from the net today

Truly excellent advice, which I intend to follow as soon as I finish this post. See you on Monday.

Stay away from the net today

Bitflux has a a good post today. I simply quote what they said on this April 1st:

Just go outside, enjoy the sun or do something else useful 🙂
The net is a waste of time today, and the day didn’t even really start in the US …

We already have Google Romance, Jeremy going to Google, and other fun stuff. Going out now. I’ll just clear my RSS reader on monday. 🙂 [Oliver Thylman – Thoughts]

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Checklist of features for good conceptual models

[Cross posted at Future Tense]

Another excellent resource courtesy of James Robertson at Column Two. Good mental models are especially relevant in knowledge work arenas where so much of what we do tends to be invisible. This checklist should help you improve the models you make, whether for your own use or for broader consumption.

List of features of models

Idiagram has published an excellent list of features that all conceptual models should share. To quote:

Broadly speaking we use the term ‘model’ to refer to any structured knowledge that accurately reflects and enables us to make sense of the world. Models exist both internally as ‘mental models’ and externally as ‘cognitive artifacts’. Cognitive artifacts can take many forms: written texts, spoken stories, graphs, diagrams, pictures, videos, spreadsheets, equations, computer-simulations, etc. While these different kinds of models vary greatly in their form and function, they all share certain desirable properties.

[Thanks to Mark Schenk.][Column Two – List of Feastures of Models]

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Trust, Verify, and Triangulate – column at ESJ

Back in December I wrote a column for the Enterprise Systems Journal on the notion of triangulation as a key data collection and analysis strategy that is increasingly relevant in an economy characterized by information abundance. My central point was that:

In organizational (and other) settings where you are attempting to make sense of—or draw useful inferences from—a multitude of noisy and conflicting sources, the principles of triangulation offer a workable strategy for developing useful insights in a finite and manageable amount of time.

In navigation, the more widely and evenly dispersed your sightings, the more precisely you can fix your position. Focus your data collection on identifying and targeting multiple sources of input that represent divergent, and possibly conflicting, perspectives. Within an organization, for example, work with supporters and opponents, both active and passive, of a proposed reorganization or systems deployment to develop an implementation strategy. When evaluating and selecting a new application, seek out a wider assortment of potential references, vendors, and analysts. [Trust, Verify, and Triangulate]

Since that column, I’ve watched several of the recurring discussions (e..g Doc Searls, Eric Norlin, and Kent Newsome) about the changing relations between MSM (Main Stream Media) and new media forms such as blogs. Thinking about the contrasts between information collection and analysis strategies sheds some light on this debate. We used to live in a world with a handful of authoritative sources we learned to trust. With a bit more sophistication we added verify’to trust. Both those strategies work in a world of small numbers of sources, but breakdown in the world of multiple, conflicting, and contradictory sources. Triangulation then emerges as a viable alternative.

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Visualizing situations – sense-making displays

For years, the underlying design premise for information systems was that the important problem was to collect and manage the data. We’ve succeeded so well, in fact, that the design problem now is to invent better ways to make sense out of the data we now have on hand.

Andrew Vande Moere’s information aesthetics blog is one of several new sources helping with that sense-making. Here,  he points to an example of some research from Utah on one approach to information display that might be adapted to any number of quickly evolving situations. You might also want to check out Andrew’s home page at the University of Sydney and the Key Centre of Design Cognition and Computing.

situational awareness map

16 December 2005

situationalawarenesssmall.jpga novel visual correlation paradigm for situational awareness (perception of elements within time & space, their meaning, & the projection of their future status) for various complex emergency applications such as network alert incident reporting, emergency awareness & biological agent detection.
the concentric rings in the circle represent sequential time samples. this modified tree-ring shows how the presence of biological agents has evolved over time. the inside of the ring structure shows where sensors across the country are set up. the map in the middle enables the correlation of the presence of agents to the sensor that detected it. the correlating line has a variable width that shows the probability of the agent under analysis: the thicker the line the greater the probability of an actual attack. additional information can be shown on the ring to support more complex analysis.
(better images after the break) [utah.edu (pdf)]

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