McGee's Musings

It was an actual shower aha moment.

My business card said that I was the Chief Knowledge Officer for the hot consulting firm. We had a NY Times bestseller on how to compete with this new thing called the Internet. We had our pick of clients and our pick of MBA graduates. In seven years we had grown from 25 people to over a thousand.

I was trying to solve the problem that all knowledge management people were fighting. How do you get smart people to share what they knew with the other smart people in the organization? Incentives didn’t seem to work. Neither did measurement and reporting systems. Or formal systems and practices.

One morning in the shower it hit me. I was the problem. Not that I was doing a bad job as CKO for the organization. I was doing a bad job as a knowledge worker sharing knowledge with myself. Until I could share knowledge with myself, I wasn’t likely to share it with anyone else.

The smart people in my organization weren’t hoarding knowledge out of some Machiavellian desire to enhance their position. At best, they were struggling to identify what it was they knew that was worth sharing. At worst, they were embarrassed at how woefully haphazard their personal practices and systems were at surfacing knowledge and insights that felt worthy of sharing.

Adopting a new perspective on a problem sets off a chain of reasoning. Knowledge management as a personal problem rather than an organizational one pushes you away from questions of efficiency and towards questions of how to think about outcomes and effectiveness. Can you put systems and practices in place that nudge individual knowledge workers towards finding more effective ways to learn from and leverage their experience?

I’ve told the end of this story before (Preparing to be bold in the moment). Two days after my 20th birthday, I told the director of the show I was stage managing to “get off my stage” as we were about to raise the curtain on our final dress rehearsal before opening night. Tony was one of three paid professionals working with us to produce and stage an original Broadway-scale musical. Brave and bold, I was asserting my legitimate authority as the stage manager. The curtain went up on time. The show did indeed go on.

Let’s back up about six weeks. So, for starters, I’m 19. It’s my second year in university, although I’m enrolled in classes as if its my third year. As stage manager, I’m responsible for scheduling and managing all the rehearsals for a cast of 40. I’m also coordinating with the set designers, technical director, and band leader over all the activities that go into getting the show onto the stage. A show that is still being written and has never been done before. Also, I’ve never done this before. Opening night is a fixed target but little else is.

To my professors, I was a name on the class roster that they hadn’t seen for weeks. To Tony, I was the guy he yelled at when he wasn’t stoned. I can’t remember the specific incident, but there came a day. I had failed at some element of my job that I didn’t know existed and got chewed out once again.

I left a note for the President of the group and disappeared. I was done. I was going to go back to school and see exactly how far behind I was in all of my courses. Brian found me several hours later deep in the recesses of the University library. He figured out it was the one place no one would think of looking for me.

I got talked off the ledge. Tony was still an ass. But, “the show must go on” is a very powerful argument. I did make it clear that I wasn’t likely to take any more crap from Tony. Which I demonstrated six weeks later.

This was also a critical incident in defining how I think about deadlines and deliverables. Deadlines are concrete. Deliverables are squishier. Sometimes, you tweak the deliverable to hit the deadline. Sometimes, you squeeze more effort in as the deadline looms. Renegotiating the deadline is a sign of failure.

All of this is premised on being able to describe and define deliverables with precision. Pretty straightforward if you’re turning out the next black, Model T. Manageable if you are delivering your 100th audit report. Things get more complicated if you’re inventing a search engine for this new thing called the Internet.

The more you move toward the creative end of the ledger, the more tenuous the connection between effort and outcome. It’s possible to force the process into a deliverable model. This is why, for example, so many consulting reports gather dust. Asking what answer could make a difference in this specific set of circumstances means risking real failure. Building the courage to face that risk takes time.

The best way to have a good idea is to have lots of ideas
Linus Pauling

This is an old observation, bordering on bromide. I’ve used it before and will most likely use it again.

This comes to mind as I was thinking about a chance encounter with my CEO as he came out of a meeting. Clare, another of our partners, had brought up a technique from on old self-help book and Mel wanted to know what I thought.

I was familiar with the book and the technique. I had read to book years ago and didn’t find the technique terribly helpful. I’m not naming the book, the technique, or the author because that isn’t the point. The point in the moment was that Clare had scored a small status point with Mel and I had lost a point. It comes to mind today as another aspect of trying to balance between efficiency and effectiveness in a work world that runs on ideas.

Linus Pauling isn’t the only fan of lots of ideas. We’re all familiar with brainstorming and the exhortations that “there are no bad ideas”, despite the mounds of evidence to the contrary. For all the popularity of brainstorming inside organizations, few seem to be aware of the evidence that it isn’t a particularly effective technique. How do you bring that evidence into an organization that is fond of brainstorming?

In an efficiency world you fire out ideas to ensure that you get credit for them. In an effective world you make choices to not waste other people’s time at the risk that your decision to skip the stuff you deem unimportant will never garner any recognition or reward.

I’m not generally a fan of sports metaphors but there’s something here akin to hitting in baseball. You can’t get a hit if you don’t swing. If you do swing, you’re more likely to miss than to get a hit. Swing and miss too often and you’ll lose the opportunity to swing at all. One challenge is learning to choose your pitches. Another is to figure out how to get enough at bats to get pitches to look at.

In the Spring of 1979, I was wrapping up my first year in the MBA program. I had just agreed to serve as the President of the Computer Industry and Technology Club the following year. Clubs were a big part of the MBA experience and strategy for impressing prospective employers. My next task was to meet with the club’s faculty advisor and sponsor, Professor Jim Cash.

A fateful meeting.

Visicalc, the first spreadsheet program, wouldn’t hit the market until October of that year (far too late to help me with my Finance class). Computers in general were something that happened down in the engine room, not on the bridge. Information technology was low on the list of priorities of the aspiring CEOs who were my classmates.

Professor Cash was part of a small cadre of faculty working to change that thinking. I had spent the three years between university and business school working as a consultant and systems analyst. I thought information technology belonged pretty much everywhere in the organization. We bonded quickly.

During the course of my second year in the program, Jim tried to persuade me to go into the doctoral program. It took another five years before I finally agreed, which is another set of stories in its own right.

• Instigating Questions \- McGee’s Musings 
• You are always part of the system \- McGee’s Musings

Central to Jim’s persuasion process was taking me behind the scenes of “the case method.” Every class session was organized around a written case study of a specific business situation. Should we invest in another Jumbo Sorter to speed up the processing of cranberries? What do we do about the supervisor on the plant floor who is harassing female workers on the line? How do we move more diners through our restaurant tonight? The case writeup might include some background on the company and the industry (or it might not). Perhaps there would be some exhibits with budget numbers or forecasts. No textbooks. No syllabus with clues about what the underlying topic might be.

The first days of learning by the case method can be profoundly disorienting. Today you can Google “how to crack a case”; in 1979 you sought advice from older students or compared notes with your colleagues. Regardless, it is fundamentally, and by design, learning by doing (see Learning from cases; getting smarter by design - McGee’s Musings for more if you’re interested).

Like most of my MBA colleagues, I came into the process thinking that business, and learning, was about answers. But you can never get the right answers if you’re asking the wrong questions. Perhaps more accurately, you can’t get good answers if you ask poor questions.

The challenge that Jim laid down for me was did I want to continue to improve my ability to pose better questions.

 

 

 

One of my earliest jobs was as an accounting clerk with McDonnell Aircraft Company (now part of Boeing). I’ve written about it before (You can’t win. Play anyway). This was the summer after my first year at university. I had elected to major in Statistics.

One morning my supervisor asked me to calculate the mean and standard deviation for a schedule of numbers he dropped on my desk. In 1972, this was a largely manual task that took me a modest chunk of my morning. I turned in the results and asked why he needed them.

His answer was “I didn’t need them but figured you’d like the opportunity to calculate some statistics.” I believe he was being sincere rather than hazing the new kid. I was less than thrilled with how I had spent my morning.

The standard advice in these kinds of situations and settings revolves around “paying your dues” and “fitting into the system.” This advice is based on a hidden assumption; that those paying the dues actually fit into the system. The industrial system was designed around components of fixed intelligence and constrained ambition.

I was not that kind of component.

It was September of 1971. I was on a bus leaving the Port Authority Station in Manhattan heading into New Jersey. My day had started in St. Louis. I was traveling with a friend from high school who claimed he knew what he was doing. Our destination was the campus of Princeton University.

In those days you didn’t visit multiple campuses before deciding where to go so I had no idea what to expect. Kevin’s plan was to fly into New York and take the train south to Princeton. I seem to remember that in addition to my suitcase, I had a new typewriter and a tennis racket. I don’t recall that I had ever actually played tennis so why I had a racket seems a bit suspect.

We flew to LaGuardia Airport and took a bus into Grand Central Station where we discovered that the trains from Grand Central went north. Southbound trains to New Jersey left from Penn Station. The ticket agent pointed towards a corridor and told us we could simply walk a few blocks underground to change stations. New York City was not a welcoming place to a couple of naive teens from the Midwest. We wandered through tunnels in the heat and humidity. Eventually, we somehow stumbled our way into the Port Authority Bus Station and bought a bus ticket to Princeton (it was several years later before I ever set foot in Penn Station).

The bus to Princeton travels through the Lincoln Tunnel, through the streets of Newark (a city I knew only as a place that had seen riots three years earlier in 1968), past oil refineries, and onto the New Jersey Turnpike. This naive child from the suburbs in the Midwest was on sensory and emotional overload. I was fingering the dime in my pocket and formulating the call to my mom to come rescue me.

Eventually we left the Turnpike and turned onto Route 206 which winds through the farmland that gives New Jersey its nickname, the Garden State. Route 206 turns into Nassau Street and the bus dropped me at the entrance to the Princeton Campus. The image above is Nassau Hall, my first impression of where I would spend the next four years. The dime stayed in my pocket.

“The map is not the territory” was a dictum offered by Alfred Korzybski, a Polish scientist/philosopher who developed the field of general semantics shortly before WWII. It’s a reminder that expectations and reality rarely coincide and you would be well-served to check how, where, and why they differ.

That day was a series of collisions between expectations and reality complicated by the confounding factor that I didn’t recognize how many unexamined expectations I was carrying in my head. Traveling that territory that day planted another seed in learning how to draw better maps and in recognizing that map-making was a tool I could use deliberately to make sense of the new territories I was trying to travel.

Efficiency and effectiveness aren’t terms you stumble upon in your typical youth. You have to look for the ideas before you’ve learned the words.

I must have been about 15 or 16 early in my high school career. For reasons that I have no memory of, I signed up (or was signed up) for an after school activity called Junior Achievement. The premise is to learn how business works by starting a small company with a group of other students. You choose a product, make it, and sell it. A gentle introduction to capitalism.

As I said, I may have been pushed into this more than choosing it for myself although that runs very contrary to the way my parents worked.

How I got there isn’t really the point.

I did it for two years.

In the second year I was somehow in charge of our little company despite being younger than most of the other participants. Our product was jumper cables to sell to car owners to restart dead batteries. We had to obtain the raw materials and parts, cut cable to size, assemble and package the cable sets, and sell them to prospective customers.

The salient memory for me is how we managed to sell our products. The implicit premise of this whole endeavor was to imitate all of the functions of a typical small business. In the mythology of American small business that included selling door-to-door. An activity meant to build character and grit I’m sure. Also an activity that terrorized an introverted young teen boy.

I have no memory of whose idea it was. Unlikely that it was mine. Doesn’t matter. We chose to approach local fire and police departments and sold to them in bulk to equip their fleets. For a little bit more effort we got a lot more result. We ended up at or near the top of all the other companies in the program that year.

The lessons baked into the Junior Achievement program were meant to be about the value of hard work, cooperation, and diligence. All good lessons. But the seed planted was the value of thinking problems through before charging ahead.

We encourage diligence. It’s easy to see and evaluate and promote.

But the real payoff goes to clever.