Corporate Blogging Resource

Another resource focused on marketing/PR/advertising uses of blogs.
Worth trading an email address for. I suppose it's natural that this is
the arena where blogging can most easily gain entry in most corporate
environments. I continue to believe that blogs and related technologies
will have greater impact long-term in how they affect the process of
innovation and of knowledge work in organizations. I do have to agree
with Matt on this piece of advice he found for beginning bloggers (and
the rest of us):

Start slowly. Read extensively. Post frequently. Link liberally.

Absolutely Great Corporate Blogging Resource. As I was finishing up my preparations for my talk in Atlanta this Friday on Weblogs and the Law(or as I've titled my speech, Why Lawyers Hate Blogs), I stumbled across this White Paper from The Content Factor about corporate blogging. In it, I found… [the [non]billable hour]

Blogging Masters Thesis

The focus is on putting blogging in perspective with more traditional
forms of media and advertising communications. That's not the only use
of blogging, although it is one that is attracting much attention
lately. Nonetheless, this is a worthwhile resource and take on one
aspect of blogging today.

This is a very cool, very in-depth study of blogs by a guy who wrote his thesis on the subject. His thesis was on:

I
looked at how Blogs have impacted business and communication, how some
Blogs create revenue, how some companies are using Blogs, how Blogs
greatly boost the spread of information, how Blogs add richness to the
media landscape, how Blogs work in the Long Tail, how some companies
are tracking the Blogosphere and what the future of Blogging may be.

174 different bloggers participated in the survey(including myself). Here are some random stats from the blog thesis:

  • 85% allow comments on their blogs
  • 33% use Google Adsense
  • 22% use BlogAds
  • 45% generate no revenue
  • 40% generated under $5,000 per year
  • 4% generated over $100,000 per year

Anyway,
this paper has tons and tons of information, standing at 145 pages
long. If you’re looking for an in-depth look at blogging, check it out.

HBS – 25 years out

I'm still digging out from last weekend, which I spent in Boston
celebrating my 25th reunion of my business school class. Friday night
we had dinner at the Top of the Hub in the Prudential Center with a
view of Fenway Park where the Red Sox were beating the Yankees.

Sunset over Fenway

At
HBS you spend your entire first year with your section of roughly 80
people, so the ties are strong. There was a lot of wry laughter about
those fanciful spreadsheet projections we had discussed five years ago
at our 20th in June of 2005. There was also a lot of wonder about the
change we've seen in 25 years and the change we were likely to see in
the next 25.

Over the years, it's been interesting to watch the
evolving conversations and concerns at each reunion.. In 1985, at our
5th reunion, we were pretty full of ourselves (Charlotte had a more
earthy way of putting it). As time has gone on, our conversations
and priorities have become much more focused on family and community.
Then, we all rushed off to hear about the latest new ideas and worked
the crowd. Last week, we blew off the lectures, sat outside on the
lawn on a gorgeous fall day, and walked to Harvard Square to grab ice
cream at Herrells.

Harvard sometimes has a reputation for
encouraging competition at the expense of cooperation; it certainly did
when I was there. On the other hand, you don't have to succumb to it. I
was in Section I and there used to be an apocryphal story of a comment
by the Dean that perhaps eight sections would be better for the school
than nine. As a group, we had a healthy skepticism about authority. I
do recall one thing we did as Section I that did earn us some trouble.

Histroically,
about 5% of the first year class at HBS flunks out–we called it
“hitting the screen.” In our section, we concluded that there was
no reason that any of those people had to come from our section. We set
up a voluntary lunch help session. If you were doing well in a course,
you'd hang out in the classroom to help out anyone else in the section
who felt they needed it. Sometimes I helped, sometimes I needed help.
While we did get some mild pressure from faculty to drop the idea, we
ignored them.

This last Saturday night, while there were a lot
of people still networking over cocktails, you could find the Section I
contingent on the dance floor and, a bit later, closing down the Oak
Bar at the Copley Plaza. A few more of us were drinking Diet Coke this
time than 25 years ago, but we still laugh at Bruce's jokes. And we're
still having fun.

Brad, Mike, Jennifer Sheryle, Allen, Julie

The Wiki and the Blog: Toward a Complex Adaptive Intelligence Community

Bill Ives finds a nice report on the use of new technology within the intelligence community. You will need to register with the Social Science Research Network (for free) in order to download the report, which is a pdf file, but it’s worth the trouble

The Wiki and the Blog: Toward a Complex Adaptive Intelligence Community. Here is an article by Calvin Andrus of the CIA on how they can use blogs and wikis to help them change, The Wiki and the Blog: Toward a Complex Adaptive Intelligence Community, which is not a bad idea. As… [Portals and KM]