Clickz; Meet the B-Blog
Kathleen Goodwin discusses the implications of weblogs as business tools. From a marketing perspective she points out the business benefits such as customer dialog forums, positioning those within your company as niche industry experts, and providing open communication with business partners. The beauty of the weblog is that it is extremely cheap compared to any toher form of collaboration. But, does it have enough features to do the job?
Useful overview, although Goodwin’s b-blog seems little different from the k-log (knowledge log) concept developed by John Robb over a year ago. Not sure what we gain by introducing yet another ugly neologism. Here’s Goodwin’s key definition:
B-blogs can offer organizations a platform where information, data, and opinion can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange. Companies can (and should) encourage self-publishing from all corners of the organization. Employees who want to post information should no longer have to go through the corporate site’s marketing gatekeepers to post. Suddenly, the best thinkers in a company will have a digital voice they can manage and control themselves.
Sounds like a k-log to me. Of course, that’s the usual challenge in a new and rapidly developing area. Everybody’s trying to figure out what’s going on and trying to get their vocabulary to stick.